Build vs Buy:

How Should Law Firms Grow
a Practice Area and Where
Should You Build Your Career?

LEGAL TALENT INSIGHTS

There are two ways to build exceptional legal teams: recruit proven talent or develop future leaders from within.The right strategy depends on your goals, your market, and your timeline.

Two Paths.
One Strategic Decision.

Every growing practice reaches the same crossroads: Build exceptional lawyers over time, or buy exceptional lawyers today.

BUY

Immediate Growth

vs

BUILD

Long-Term Investment

Buying Talent

The Fastest Route to Market

For firms, lateral hiring is the quickest way to grow, bringing in a rainmaker can grant instant access to a book of business, potentially gaining a ranked team the moment they start. This is crucial when entering a new region; firms set up shop with purpose and a plan to tap into the booming practice areas that come with client proximity.

Firms don’t just pay for technical expertise; they buy relationships, market knowledge, and credibility that can’t be built overnight.

CASE STUDY

Simpson Thacher & Bartlett

Hired Ryan Cox, Payson Lyman, and Joshua Mony from Akin Gump Strauss Hauer & Feld.

Instant credibility in the Hydro Capital space

Ryan Cox joins their new Dallas office

20 years of Texas market knowledge and relationships

Why Firms Buy

Immediate credibility

Portable client relationships

Technical expertise

Market knowledge

New office launches

The Risks of Buying

Technical excellence doesn't always guarantee cultural success.

Culture Fit

Different ways of working can make integration challenging.

Integration

New hires need time to embed into teams and client relationships.

Client Portability

Relationships are often personal, not institutional. Business may not follow.

Conflicts of Interest

Lateral hires can create conflicts that may exclude existing clients.

Building Talent

The Long Game

Growing a practice area organically means investing in lawyers already inside the building, training associates and promoting from within.

It’s a slower path, but one that builds a pipeline of talent, strengthens culture, and creates long-term loyalty.

Associate

Senior Associate

Counsel

Partner

Practice Leader

Slaughter and May

The Homegrown Model

The firm generally doesn’t elect anyone from outside the firm directly into partnership and has made only two lateral partner hires in its entire history.

Homegrown
Partners

Lockstep
Structure

Long-Term
Loyalty

Highest PEP
in London

A model built on unity, consistency, and decades of working together.

The Challenges of Building

Slower Growth

Takes years to achieve what a lateral hire can deliver overnight.

No Guarantee

Not every investment develops into a ranked partner.

Competition

Top talent may be poached before the investment is realised.

Market Pressure

Fast-moving markets may not allow the luxury of time.

For Candidates: Established or Emerging?

Benefits

Considerations

VS

Benefits

Considerations

It comes down to what you’re optimising for at this stage in your career.

Which Path
Fits You?

Conclusion

For both firms and candidates, there’s no universal right answer.

Buying gets a practice area up and running quickly, bringing in proven talent and client relationships. Building takes longer, but creates deeper culture, loyalty, and long-term value.

What matters most is knowing what you’re optimising for and having the right information to make that call properly.

The right strategy isn’t about choosing between build or buy. It’s about choosing what’s right for you.

Whether You're Building a Practice
or Building a Career, We Can Help

Our consultants provide market intelligence, practice insights, and detailed briefings packs before every introduction to help you make the right move.

The Partner Brief Podcast

Listen to our latest episodes on talent, markets, and leadership in law.

Ready to Talk?

Whether you’re a firm looking to grow or a lawyer considering your next move, our team is here to help.